As you’re probably aware, T-shirts fundraisers are currently one of the best ways of creating awareness and collecting donations.
While the whole process of organizing a T-shirt fundraiser from start to finish might sound complicated, it’s actually simpler than you think. The process becomes even easier when you do it online.
In the following post, we’ll take you the crucial steps you need to follow to raise funds by selling your t-shirts online.
Why Should You Launch Your T-shirt Fundraiser Online?
As we’ve just mentioned above, doing the fundraiser online is easier and more effective.
Here are some key reasons why we encourage you to consider doing your fundraiser online:
- It’s cost-free. You’ll not need to spend a single cent for the whole process. There are no monthly subscriptions, no inventory cost, no nothing!
- No inventory required. Everything will be done on the platform, so you’ll not have to go through the hassle of purchasing the tees, printing them, and delivering them.
- Just like any other online fundraiser, it is super easy to promote your fundraising page everywhere on the web, including on popular social sites like Facebook. Remember that good marketing is crucial for the success of your fundraiser.
Step by Step Guide for Launching A Successful Online Fundraiser:
Step 1: Choose A T-shirt Fundraising Platform.
The first and most important thing you need to do is look for the right platform for selling your t-shirts to raise the required money.
There are multiple platforms out there today (do a quick search and you’ll be overwhelmed with the results), but we strongly recommend you to only work with sites that have established a good reputation and are easy to work with.
Remember you’re choosing a site that will handle all t-shirt making and selling hassle to help you collect funds for your cause.
Google will be your friend when looking at what previous users have to say about the site you plant to work with.
Alternatively, you can consult your colleagues at work, friends, or family members who might have done an online T-shirt fundraiser before for recommendations.
Step 2: Come Up With A Great T-shirt Design.
Once you’ve chosen which platform to work with, you can now go ahead and come up with the design you want to be printed on the t-shirts. Needless to mention, the design should be awesome and be able to pass your message clearly. I suggest you to use a heat press machine for printing your own tshirts.
So, how do you come up with a cool T-shirt design?
Good news is that you don’t need to hire a designer to do this for you. You also don’t need to be a designer yourself or know how to use Photoshop and other complicated design tools.
There are plenty of T-shirt design tools on the web today which will let you easily and quickly come up with a great, professional T-shirt design.
Once your design is ready, submit it to the platform you have chosen to work with and head on to the next step…
Step 3: Tell Your Story.
Now it’s time to craft an impactful fundraising pitch.
Here, you need to squeeze out all your creative juices to ensure you come up with something that will compel your audience to buy your t-shirts to help support your cause.
A nice way of going around it involves narrating the story of your cause. Everyone—including you—love stories, so you can use the power of story-telling to connect the readers to your cause.
Obviously, your pitch should explain clearly why you’re collecting funds.
If you don’t know how to come up with good stories that will keep your donors engaged and push them to buy your tees, check out this FREE “Nonprofit Storytelling Field Guide & Journal” for some inspiration.
Step 4: Launch Your Fundraiser.
At this point, you need to launch your fundraiser, so it’s up and running.
But you don’t just start your fundraiser campaign and then sit back hoping it’ll work for you.
You need to do one more thing:
Promote, promote, and promote your campaign!
And when we talk of promoting your campaign, the number one thing that should come into your mind is the social media.
Facebook, in particular, is a great place to share your fundraiser with assurance all types of people…including friends, family members, acquaintances, and even total strangers who might connect to your cause and want to support it by ordering a tee.
Bonfire, one of the top online t-shirt fundraising platforms has offered you helpful tips on how to promote your fundraiser in Facebook. Make sure you check them out.
If you’re lucky to have an email list, go ahead and share your campaign with every single email on that list!
If you’re raising funds as an organization and have a website, that should be the first place to make an announcement for your online t-shirt fundraiser. Your website readers are part of your potential donors (or potential buyers).
WARM NOTE: The whole idea behind promoting your fundraiser campaign is to help it get more exposure. And that’s because—the more exposure it gets, the higher your chances of success and profitability are.
Step 5: Start Raising Funds!
If you’ve followed all the steps outlined above and promoted your campaign extensively, you can now sit back and let your t-shirt fundraiser platform do its job.
They’ll start receiving T-shirt orders, print them, and then ship them to the buyers (your donors).
Eventually, you’ll receive the profits to fund your cause!
As we said earlier, T-shirts have become the most popular method for creating awareness and raising funds for anyone.
All you have to do is come up with a great T-shirt design that clearly puts forward the message you want to communicate. People will obviously want to wear a good looking T-shirt. And when they buy it, they’ll wear it and help spread your message to many more people.
After reading the above step by step guide, you should be able to come up with an online T-shirt fundraiser that raises a handsome amount of funds to support your cause.