Puma McQueen

Inspiration

Unexpected and unique, Alexander McQueen PUMA defines a new provocative horizon in sport- Fashion. Founded on the union of tradition and technology, the collection juxtaposes influences, delivering a visually contemporary line that is conceptually sophisticated and intricately crafted.

The collection inspiration is derived from human anatomy, specifically the human foot, with specific references to the tendon structures, vein formations and toe prints.  The study of anatomy continues through the exploration of body scanning and x-ray techniques.

Concept

The ManCat is the icon of the Alexander McQueen and PUMA collaboration. This dynamic visual depicts the fusion of the man, Alexander McQueen and the animal, PUMA.  Acting as a pivotal creative reference, the ManCat is a physical metamorphosis that symbolized the collaboration.

Under the art direction of Alexander McQueen, world-renowned fashion photographer Nick Knight created the ManCat image. The duo created an amalgamation of two distinct, iconic brands that symbolises the birth of a new entity.