Marc O'Polo

Clothing designer Marc O'Polo was founded in 1967 in Stockholm and soon made a name for itself as an innovator.

It was Marc O'Polo who made the sweatshirt fashionable, for the first time placing the Marc O'Polo logo in a visible position on T-shirts and sweatshirts. Marc O'Polo soon became the unspoken dress code at schools and universities, worn by a young and enlightened generation, students and young adults striving to break with the traditional conventions of society. And Marc O'Polo is still synonymous with unconventional, innovative and independent casual wear today.

When Rolf Lind and Göte Huss from Sweden teamed up with Jerry O' Sheets from the USA in Stockholm back in 1967 to create the designer label Marc O'Polo, they had a vision: they wanted to offer young people uncomplicated fashion to match their lifestyles and to accentuate their personalities. So: exit the old constraints and subdued colours, and enter comfortable cuts, cheerful colours and natural materials. Marc O'Polo has evolved into the front-runner when it comes to casual wear in Europe. The cotton sweatshirt with the Marc O'Polo logo has become its trademark, and a tremendous success into the bargain.

Everywhere - at universities, at schools and in newsrooms, clothing designer Marc O'Polo has become the dress code for a new generation of young people, keen to liberate themselves from social conventions and get on with making things happen.

Every piece from clothing designer Marc O'Polo, available to buy online at www.milanclothing.com, is official, current season stock.