Etienne Ozeki

Etienne Ozeki is the leading light and a brainchild of the denim lovers, from Purple Pin Designs. They are Farook Jamal, Richard Hobbs and Ben Cheung.

Wanting to use their many years of experience in designing and developing jeanswear concepts for customers around the world the Etienne Ozeki brand concept was conceived.

Etienne Ozeki, or EO, is not a standard jeanswear collection. The brand uses inventive styling, innovative fabrics and treatments, and delivers a new aesthetic in denim.

Etienne is the fourth member of the team. He represents a combination of the other members' experience, energies and aspirations. Etienne is a benchmark of quality, design and execution for the brand and is the final decision maker.

EO and the Etienne Ozeki look are handcrafted, original, natural, individual and organic. All fabrics in the first collection are natural fibres such as cotton, linen and hemp. Sweaters and knits are made from both wool and cotton.

The core of Etienne Ozeki and highlights of the collection are treated denim, over distressed denim washes and hand finished treatments.